Business of Blogging is a series we’ve got going on the blog that skims what’s covered in our Business of Blogging workshops we hold online and at select yoga retreats. Today, we've got a guest post from YBC's Marketing and Events Director, Lauren Wotherspoon. Lauren comes to YBC with a background in marketing and project coordination from when she worked at ESPN. While the sports world and the blogging world are totally different, she has brought invaluable ideas and know-how to the YBC team, so I'm thrilled she agreed to put together the do's and don'ts of blogger outreach marketing for bloggers and small businesses. This post is an extension of how to make money from blogging and also aims to help small business owners learn how to best work with bloggers.

I’m relatively new to the blogging world so I’m by no means a blogging expert but in the 11 or so months I’ve been working here at YBC, but I’ve learned a lot about blogger outreach and marketing in this extremely unique industry. I receive numerous pitches on any given day from businesses who want to work together, and I also send out the occasional pitch here and there, too. As with most things in life, there are certain etiquettes, the do’s and don’ts if you will, that come along with blogger territory and because we love to pay it forward here at YBC, I decided to pass on a few tips and tricks I’ve picked up along the way that might be helpful if you’re new to the blogging universe or are a small business owner that’d like to work with bloggers. Now, are you guys ready for some serious real talk?!