If you’re a yoga teacher or wellness professional looking to take your business to the next level, we have developed an online version of our Business and Marketing Intensive program. This program consists of a downloadable 25 page workbook that we recommend printing out so that you can fill in the information conveyed in each of the seven videos (see topics below).

About the developer: Candace Moore has developed this program herself. An accomplished yoga teacher and entrepreneur, she has successfully grown her small blog into a healthy living media company and yoga studio that currently has ten employees. She’s now a published author, has founded the Mantra Box®, hosts a popular podcast, and runs yoga retreats, teacher trainings and yoga workshops all over the world. With a background in teaching and a Master’s degree in secondary education, she’s developed this popular business program specifically for yoga and health professionals looking to take their offerings to the next level.

Content Overview

Social Media Training

• What to put in your bio

• Content Creation

• Editorial Calendar

• Growth Strategy 

• What do we bring to the table?

• How can we create meaningful content for your audience?

Creating Passive Revenue

• What is passive revenue? 

• How much can someone earn from passive revenue?

• How does passive revenue work?

• Understanding our authentic audience.

• How do affiliate programs work?

• How can we earn passive revenue that will speak to your audience?

• How to use YouTube for passive revenue including what equipment to use, and best YouTube practices for optimal channel growth.

• How to use different platforms in different ways to create engaging content for your community

• Search Engine Optimization for YouTube

How to Design, Market and Execute Successful Workshops

• What’s the difference between a workshop and a regular class?

• What might make a workshop stand out more than others?

• How to design a workshop that is particular to you? 

• How to find strong themes and descriptions that will convert? 

• Where to host your workshops, what to ask, and how to ensure you get the most bang for your buck?

• Creative ways to work with other companies for mutually beneficial events

• Marketing strategies

• What to do for future marketing while you’re at your current workshop

• Checklist of what to keep in mind

How to Design, Market and Execute Successful Retreats, pt 1

• What is a yoga retreat? 

• Why you should have a strong retreat theme, and how to find that theme

• Key logistics to consider in the planning stages of the retreat

• How to price a yoga retreat

• Pricing examples

How to Design, Market and Execute Successful Retreats, Part 2

• Things to consider when planning the retreat schedule

• How to deal with various problems that may arise at your retreat

• Maintaining professionalism while at your retreat

• Marketing tips while at your retreat

• What to do after the retreat to keep buzz going

Creating a Media Kit

• What is a media kit and why do you need one?

• What do you include in a media kit? 

• How can you create one? 

How to Effectively Pitch for Sponsorships

• What is a sponsorship and why might you want one?

• What must a sponsorship be in order for it to be successful?

• How to decide who to pitch?

• What do you write in a pitch?

Terms and Conditions: Please note that all sales are final, and no refunds are granted for any reason. You will have 24 hours after purchasing to download the link which contains your downloadable workbook (which we recommend printing out), and the links to all the videos. You will need a wifi connection to watch the videos. After the 24 hours is up, you will not have the ability to download the program, so you need to do it ASAP after purchasing. Once you download it, it’s yours to keep. Note: This program will grant Yoga Alliance registered yoga teachers 8 hours of non-contact continuing education.